17 minutes

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OK Go: How to FIND Your Next Great Idea!

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OK Go – arguably the most wildly creative force in music videos – can teach us all a lot about getting to our next great idea. Turns out most of us have been going about things backward!

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7 minutes

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OK GO: Wonders Revealed by Slooooowww Mooootionnnn

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Some musicians find a way to cross all boundaries between us, connecting to a wonderful, common thread of joy in most of us. The band OK go makes music videos that do just that! Have a look!

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20 minutes

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Ok Go Does it Again!

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You may have seen Ok Go’s new viral music video filmed in zero gravity, but today EWC does what we do best: we bring you a behind the scenes look at how the video was made, and the science behind the wonder!

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