What is affiliate marketing?

Good question! EWC recently ventured into affiliate marketing. For us, that looks like this: Our sponsorship coordinator researches companies we want to be involved with and promote – those who are truly doing good in the world whether that be giving profits to charities, using sustainable materials and practices, being ethical and sustainable, and more. We then apply for their affiliate programs, and upon acceptance, we post banners for those companies on our website! When you make a purchase from one of the companies we promote by getting to their website from a link on our website, we get a small commission! That means you can support Ever Widening Circles, the planet, and some phenomenal causes all at the same time by purchasing from our affiliates. 

We want to assure you – while affiliate marketing is a professional relationship with the purpose of making money for both us and them, we would never promote a company that we don’t stand behind. The companies we promote are doing good for both people and the planet, and often have third party stamps of approval including B Corp, 1% for the Planet, and Climate Neutral certifications. So yes, it’s advertising. But any company you find on the Ever Widening Circles website is truly one doing good in the world however they can. We love them, and so should you! 

Below you can find our Publisher Fair Processing Notice, intended to comply with all necessary legal disclosures including information about how we use personal data for the purpose of affiliate marketing.

Publisher Fair Processing Notice

When you click an affiliate link on our website, your Personal Data is being processed on behalf of Ever Widening Circles. Put simply, when you click on an ad, cookies placed on your computer by EWC can track you to that website. If you purchase from them within the next 30 days, we receive a small commission from their website for driving your purchase. 

Here is more information required by Articles 13, 14, and 26 of the GDPR about precisely how personal data is acquired and used: 

Purpose and Use:

Data collected through affiliate links by Ever Widening Circles is for the sole purpose of affiliate marketing. Ever Widening Circles (hereafter referred to as “EWC”) is represented by Liesl Ulrich-Verderber, who can be reached at [email protected]. Data is controlled and protected by EWC. Legal basis of such data processing can be found in Article 6 of the GDRP point (f): it is based on the legitimate interests in affiliate marketing pursued by EWC. By accepting cookies on the EWC website and clicking on EWC hosted advertisements, you give your consent to the processing of your personal date for the purpose of affiliate marketing. The only recipient of the personal information is the company whose advertisement you click on. EWC does have the intention but does have the right to transfer personal data to a third country or international organisation and the existence or absence of an adequacy decision by the Commission, or in the case of transfers referred to in Article 46 or 47, or the second subparagraph of Article 49(1), reference to the appropriate or suitable safeguards and the means by which to obtain a copy of them or where they have been made available.

EWC will store personal information in relation to affiliate links for only the period on which a commission from the cookie is available. For most merchants, that period is 30 days. However other companies extend cookies for 45, 60, or 90 days. Personal information from each affiliate link will only be held for the company’s designated cookie duration. 

The provision of personal data is a requirement for participating in affiliate linking, however the failure to provide such data has no consequences. EWC does NOT engage in automated decision making, including profiling, when processing personal data. 

Your rights: 

You as the customer have the right to request that EWC refrain from sharing personal data or that EWC restrict from processing concerning the data subject to or object to processing as well as the right to data portability. You have the right, where the processing is based on point (a) of Article 6(1) or point (a) of Article 9(2),to withdraw cookie consent at any time. This will have no effect on the lawfulness of processing based on consent before its withdrawal. You have the right to lodge a complaint with an EWC supervisory authority: [email protected].  

If you click on an AWIN affiliate program link (including Allbirds, Boon Supply, Pela Case, Pura Vida Bracelets, Wild Earth, and MightyNest), you are also subject to the AWIN Fair Processing Notice, which can be found here: (https://www.awin.com/us/legal/privacy-policy). Bee’s Wrap (run through affilo.io) and Coalatree (run through Kickbooster) are not AWIN affiliate programs.