Looking to shop with companies having a positive impact this holiday season?
Here are 18 that you’ll feel great supporting!

Happy holidays from all of us at Ever Widening Circles! If you want to give a unique and meaningful gift that people will remember, you’re in the right place. We’ve made it easy to shop companies and products that are making the world better with our second annual Conspiracy of Goodness Holiday Gift Guide!

Image: 2020 Conspiracy of goodness holiday gift guide promo

From 1:1 giving to sustainable living, supporting local artisans and even helping you find joy on the internet again, each of these fantastic businesses truly proves that there’s a Conspiracy of Goodness happening in the world.

With products like ultra sustainable (and super cute!) shoes, compostable phone cases, and cozy jammies that help save elephants, there’s something in our Gift Guide to delight everyone on your list. (We’ve even partnered with some of these awesome companies to get you some exclusive discounts!)

Shop for stocking stuffers, items for the whole family, and even throw your dog a bone!

Something new this year: We are so excited to be working with some of the amazing companies on this list as an affiliate advertiser. We were compensated for this post, but want to assure you that we wouldn’t promote any companies that we haven’t researched and deemed great organizations for us (and you) to support! Purchasing from these companies means you’re not only supporting a business we stand behind, but also supporting Ever Widening Circles, too!
All of our affiliate partnerships are marked with asterisks – there are six of them on this list! If you purchase from any of those companies by clicking on the links we provide, EWC gets a boost of financial support that helps us keep doing what we’re doing. That means that by purchasing from any of our affiliates, you can support the planet, some phenomenal charities, and Ever Widening Circles all at the same time! For more information, see our affiliate disclosure here.

1. Allbirds

A pair of shoes that’s great for your feet and for the planet? Allbirds is a New Zealand-based shoe company whose product collections include shoes, socks, and a newly launched apparel collection for both men and women! They strive for a sustainable future through their use of planet-friendly materials like merino wool and eucalyptus trees to create their shoes. Creating products that people feel great in and feel good about, Allbirds is proving that good design, sustainability, and comfort don’t have to be mutually exclusive.

We personally struggle to find great gifts for the men in our lives, so our pick is the Tree Dasher — a performance shoe that is perfect for any athlete!

In their words…

A standard sneaker has a carbon footprint of 12.5 kg CO2e. We’ve reduced our footprint: the average carbon footprint of our products is 7.6 kg CO2e. But our goal is bigger—emit no carbon in the first place. We can create a sustainable future, but only if we hold each other accountable. And if you’re curious about how our average footprint stacks up with your everyday life, it’s about the same amount of emissions emitted by..

  • Driving 19 miles in a car
  • Running 5 loads of laundry in the dryer
  • Making 22 chocolate bars

Our ambition is to be like a tree, leaving the environment cleaner than we found it. That’s why we believe in the power of natural materials, and their potential to transform ecosystems. We’re looking beyond carbon neutrality, which means eventually, our business will be carbon negative.

Hop through their homepage here

2. Taaluma Totes

Our CEO, Liesl, has carried a Taaluma Totes bag around the world and back multiple times—literally! And the high-quality design is only part of what makes this company so great. They also do phenomenal work supporting artisans and local merchants in the countries where they source their fabrics. For the people in your life who are hard to pin down, high-quality bags that give back are the perfect gift!

In their words…

Our mission is to connect our world’s awesome cultures, awesome people, and awesome places by creating high quality handmade products here in the US using fun fabrics from around the world. Sale proceeds are used to fund microloans in the countries the fabrics originated from to support local business owners, artisans, and farmers to further their economic growth and development worldwide.

You can shop Taaluma Totes here!

3. Better World Books

There’s nothing cozier than snuggling up next to the fire with a good book. But did you know there is a really great online retailer selling previously-owned books? That’s right! You can champion literacy, help minimize contributions to landfills, and sip your cocoa simultaneously. Sounds like a win-win to us!

In their words…

Better World Books is a for-profit socially conscious business and a global online bookseller that collects and sells new and used books online matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives around the world. Since its launch in 2003, Better World Books has raised more than $27 million for libraries and literacy, donated over 26 million books, and reused or recycled over 313 million books!

Use code EWC15 for 15% off 2 or more used books over at Better World Books!

Terms of Use:  

  • Used books must ship from Better World Books directly.
  • Not eligible for new books.
  • Cannot be combined with other promotions.
  • Valid through 12/31/20 at 11:59 PM ET.

4. Pura Vida Bracelets*

When two friends from Southern California, Griffin and Paul, took a trip to Costa Rica after their college graduation, they came across two artisans who were selling colorful string bracelets but struggling to survive on their artisan wages. Paul and Griffin were desperate to help, and bought 400 bracelets to bring back to the US. They sold out in days, and Pura Vida Bracelets was born. What started out as selling just a few bracelets a week has grown into a worldwide movement with millions of bracelets sold each year. 

Pura Vida now provides full-time jobs to more than 800 artisans worldwide in Costa Rica, El Salvador, India, and more—and also has a thriving charity program. On their website, you can even shop by cause, whether it be mental health awareness, cancer, autism, wildlife, suicide prevention, the environment, or one of many others. Each set is linked to a cause, and when you buy that item, 5% of your purchase price is donated to the cause you choose! Our pick? The Clean Water For All Pack.

In their words…

At Pura Vida, giving back has always been at the core of what we do, which is why we also created the Charity Collection. Over the last few years, we’ve partnered with more than 175 charities around the world to donate nearly $2.8 million to causes you care about. We’re always striving to do more and are constantly on the lookout for more charities that can benefit from Pura Vida Bracelets.

You can purchase from Pura Vida using the affiliate link above or by shopping their Charity Collection here!

*We are a Pura Vida affiliate—that means when you use the links we’ve posted here to make your purchase, EWC gets a small commission. Support great causes and EWC at the same time by purchasing from Pura Vida!


For any hiking or camping fan, there are a variety of solar lanterns and lights from MPOWERD. You can clip one to the outside of your backpack or leave it in a sunny spot and it charges up to last for hours! EWC teammate Ellen uses MPOWERD lights on her frequent camping trips, and swears by them. Bright, portable, and sustainable—what more could you want in a light? And you don’t even need to worry about forgetting the batteries!

On top of all that, MPOWERD works with over 650 NGOs and nonprofits to provide clean energy to those who need it most around the world. These are the perfect gifts for any outdoor lover in your life!

In their words…

MPOWERD’s innovative Luci lights were created for relief efforts after the 2010 earthquake in Haiti. Since then, MPOWERD has increased the Luci product line with products that have expanded into new categories such as outdoor, consumer electronics, home, patio, pool, education, and seasonal decor. MPOWERD has aggregated technologies with solar to make relevant, clean products. We have not strayed away from the mission to provide clean energy to people around the world who need it most.

To date, MPOWERD has positively impacted 3.7+ million lives and averted 1.4 million+ US tons of CO2 in the process. Through everyone’s participation, we can create positive social and environmental change. Luci lights give people the power of self-reliance – because everyone deserves access to clean, reliable, affordable energy – no matter how or where they live. With over 3 billion people living without access to reliable energy, everyday tasks are made more difficult and dangerous than they should be.

Use discount code “EWCGIFT15” for 15% off your purchase of a Luci light

6. Bellcate School Dog Treats

Know someone who has been a good boy this year? Pets are like family, so treat yours to a tasty snack with a meaningful mission behind it! In their words, Bellcate School Dog Treat’s motto is “simple, yet profound”: Good Jobs, Good Treats.

We love Bellcate School for so many reasons! They have been longtime supporters of EWC and were one of the first schools to integrate EWCed—our website for education—into their curriculum. Not to mention, these are EWC pup, Finn’s, favorite treats!

In their words…

Our vision is to offer a practical solution to a real problem. We explored making dog treats and we fell in love. Mixing, baking, packaging, oh my! Fast forward two years and Bellcate School Dog Treat is fully operational.

Students in special education with disabilities need meaningful education and employment and your dogs need good treats. With each purchase of Bellcate School Dog Treats, you are supporting both. Students and their families are filled with hope and enthusiasm about the far reaching impact of our program.

We are also proud that our dog treats are made in Vermont, are All Natural, Cruelty Free, Non-GMO, Eco Friendly and they Contain No Preservatives.

‘Tis the season fur sharing! Our Limited Edition gift baskets each have three bags of our natural treats plus a bonus toy handmade by our students. Order now and use your recipient’s address for shipping for an easy, contactless gift this year! To make your gift extra-special, add your own text during checkout and we will have it handwritten by our students to send with your order!

Woof down this deal! Get their deluxe, limited-time only basket with all 3 flavors, only $35! 

7. Pela Case*

Protect your phone and the planet with Pela Case! Their durable phone cases are 100% compostable and biodegradable. When you buy just one Pela Case, you’re stopping the equivalent of 27 plastic bags from ever seeing a landfill. Pela has phone cases for any and all iPhone and Android smartphones out there, and they also make compostable AirPods cases, smartwatch bands, phone grips, card holders, screen protectors, and more! For the tech fan in your life, a Pela accessory is a must! (Pro tip: It’s also a great stocking stuffer!) My personal favorite is the Honey Bee Case!

In their words…

Our mission to make sustainable, eco-friendly products the new normal starts with a product that you hold everyday. Phone cases help to protect your investment (phones are expensive!) but they shouldn’t be just another plastic product made with materials that could carry toxins into your home.

Our cases are tested to be free of BPA, lead, cadmium and phthalates. If we can make products at a higher standard to keep our family and planet safe, shouldn’t we? 

We believe that the technology exists to make everyday products without everyday waste, it just takes the right company with the right community to make these products the new normal.

This is why we are developing products made of environmentally sensible materials. To educate and inspire the global community of people who are committed to making a positive impact on our planet.

Put simply, we believe in better.

You can find them here!

*We are a Pela Case affiliate—that means when you use the links we’ve posted here to make your purchase, EWC gets a small commission. Support the planet and EWC at the same time by purchasing from Pela Case!

8. Zambeezi

Talk about a gift that everyone can use!  Zambeezi’s organic chapsticks come in unique, rejuvenating flavors that will have anyone on your list ready to pucker up under the mistletoe. We suggest trying the Variety 4-pack lip balm!

In their words…

Smell Good. Look Good. Love Well. Body care crafted and cultivated by people, for people. Partnering with young entrepreneurs, beekeepers and farmers in Zambia, Africa, we create organic, fair trade body care products that regenerate our customers, communities and ecosystems. We are passionate about people thriving. Connecting the customers of North America to the farmers and beekeepers of Zambia, we provide skin-nourishing products customers love and which uplift Zambian communities and ecosystems.

Use coupon code EWC20 on their website to receive 20% off your entire order until 12/31/20!

9. Thread Talk

Thread Talk is more than a blanket company—they’re also a powerhouse advocate for survivors of domestic violence. To date, they’ve donated 45,000+ critical wish-list items to domestic violence shelters across the United States, and 10% of each purchase funds specific wish-list items that these shelters desperately need: toiletries and laundry pods, vacuums, cribs, strollers, and more. For the comfort-loving person in your life or the friend who’s always cold (like me!), a Thread Talk blanket is the perfect holiday gift.

In their words…

Thread Talk is a luxurious collection of eco-friendly blankets that provide comfort in more ways than one. With every blanket purchased, 10% goes directly to fund wish-lists at local domestic violence shelters through the non-profit organization, DomesticShelters.org. 

When survivors of domestic violence flee their abusers, they often have nothing but the clothes on their backs. Seeking refuge and protection, they turn to domestic violence shelters which operate nationwide and provide survivors with everything they need to start over, for free. The proceeds from our purchases help keep these essential spaces running. And with the significant rise in domestic violence cases due to the COVID-19 pandemic, these shelters need our support now more than ever.

Use code EWC2020 for 25% off on all oversized throw blankets

10. Five North Chocolate

We all love chocolate, especially during the holidays. Five North Chocolate tastes extra sweet to us because of their commitment to fair trade and clean ingredients! As an extra bonus, their founder, Ben Conard, is a delightful human that is dedicated to educating consumers and optimizing the food industry. Ben has been named one of the Top 10 Biggest Fair Trade Advocates in the World, and we’ve even interviewed him on the EWC Podcast! All of their treats are beyond delicious, but we reallllyyy enjoy their best-selling flavor, Sea Salt Pistachio!

In their words…

At Five North Chocolate®, we’re creating healthy Fair Trade Certified™ snacks, empowering farmers, and celebrating diversity!

Get 15% off your ENTIRE online purchase through 12/31/20 by using coupon code HAPPINESS15.

11. Coalatree*

We’ve been hard pressed to find an outdoor company doing more good in the world than Coalatree! Through their support of Navajo elders, advocacy and donations to help the environment, contributions to programs that help struggling youth, and donation of surplus materials to help the homeless, they’re truly a great company to support. They carry high quality and eco-friendly products such as hammocks, apparel, blankets, hats, bags, and more!

In their words…

When Coalatree was founded in 2010, one of our goals was to give back to the environment and to our community. Those goals ring true today more than ever, and your support makes these programs possible. 

Each year, we donate thousands of dollars in cash and gear to the Anasazi Foundation, a non-profit wilderness therapy program for youth. We’ve also teamed up with local nonprofits that are dedicated to helping the homeless via food pantries, clothing donations, and local advocacy. Surplus fabric from our Kachula blankets are repurposed into warm, waterproof, and wearable blankets, and through that collaboration we’ve distributed hundreds of blankets to the needy.

We also partner with local environmental groups to care for trails and wild spaces in the Wasatch Mountains near Salt Lake City, Utah. The Coalatree team plus friends, family, and local supporters gather to build and maintain hiking and biking trails, remove graffiti from local climbing crags, remove trash and debris, and more. It’s one small way we can protect our watersheds, spend time outdoors, and give back to the places we love!

You can find Coalatree here

We are a Coalatree affiliate – that means when you use the links we’ve posted here to make your purchase, EWC gets a small commission. Support some phenomenal causes, the planet, and EWC all at the same time by purchasing from Coalatree!

12. RoHo Goods

What does your closet say about you? Are you a world traveler? Someone who wants to help empower women and artisans? With RoHo’s stylish sandals and home accessories, you can say it all! And by giving their products to a loved one, you are also spreading the knowledge about a wonderful company that is helping to create a better quality of life for someone else.

In their words…

Founded in 2017 by a passionate college student, RoHo has developed into a hub of ethical fashion committed to empowering artisans with dignified work across East Africa. We offer one-of-a-kind Kenyan beaded shoes, cowhide bags and accessories, Fair Trade Maasai jewelry, baskets and home goods handmade by over 400 artisans across Kenya. We’re working to break the cycle of poverty in the short and long term by helping people help themselves.

Use discount code EWC15 to get 15% off all online orders from their website!

13. Bee’s Wrap

For your friend who has always loved cooking, the family member who just got into it as a quarantine hobby, or the person in your life who’s trying to be more eco-friendly, there’s Bee’s Wrap! Bee’s Wrap gets you one step closer to ditching disposable food storage for good. The wraps come in unique prints and – I’d argue – work even better than typical plastic wrap! Bee’s Wrap also donates to great causes by working with partners such as 1% for the Planet, The Bee Cause, The Rozalia Project, and National Geographic, pledging their support to ocean conservancy, beach cleanups, and environmental stewardship. Their Assorted 3-Pack makes a great (and affordable) holiday gift!

In their words…

So much of our food comes from nature, so why would we use man-made plastic to preserve it? Our natural combination of cloth that’s coated with sustainably-sourced beeswax can help put an end to plastic wrap. Eliminating plastic waste from our planet takes a village, and changing food storage habits can happen one day at a time. By using Bee’s Wrap, you’re one step closer to reducing plastic waste for good.

Bee’s Wrap is committed to using our business as a vehicle for social change, bettering the lives of our customers, employees, community, and the planet. As a family business, we are vested in the values and environment we pass along to future generations.

Click here to shop Bee’s Wrap today! 

We are a Bee’s Wrap affiliate – that means when you use the links we’ve posted here to make your purchase, EWC gets a small commission. Support the planet and EWC at the same time by purchasing from Bee’s Wrap!

14. Fluide Beauty

We all feel better when we look our best, and Fluide Beauty’s products will make you feel fabulous on the inside as well as out! Their collections of cruelty-free cosmetics are perfect for stocking stuffers!

In their words…

We Are Fluide is a mission-driven brand that creates vegan, cruelty-free and paraben-free beauty products designed for all skin shades and gender expressions. Ultra-pigmented liquid lipsticks, moisturizing, non-sticky glosses and crayons, 7-free nail polish, and glorious glitters are the stars of our collection.

We believe that makeup is joyful and fun — as well as powerful and transformative — and nobody should be left out. Through providing a platform and amplifying the voices of queer and gender expansive identities, we hope to enlarge our understanding of beauty and inspire others to create their identities on their own terms, opening up possibilities for everyone’s self-expression.

Use coupon code HELLO25 for 25% off your purchase!

15. Ivory Ella

If you love elephants as much as we do (seriously, we’ve written several articles about them!), consider gifting some of Ivory Ella’s comfy and stylish apparel to the animal lover(s) in your life!

In their words…

Ivory Ella is a lifestyle apparel company with a focus on saving the elephants and making the world a better place. We provide comfy and quality products and donate 10% of net profits to Save the Elephants and other charitable causes. In five short years we have been able to raise almost $2 million.

Using code EWC15 gets you 15% off your online purchase with Ivory Ella!

16. Boon Supply

When gifting for the eco-friendly fiend in your life, Boon Supply is our go-to! They have a line of high-quality and responsibly-sourced water bottles, kitchen reusables, grocery bags, and more. And here’s the fun part: with Boon Supply, you can shop by cause! Just select the cause you want to support at the bottom of their homepage—whether it be emergency relief, animals & nature, equality & justice, or many, many more—and a whopping 40% of your purchase price is donated to the cause you select! They’ve donated over $100 million to date. So you help the environment with eco-friendly products while also giving to important causes. Talk about a win-win!

In their words…

All of us are trying to do our part to serve the world. At Boon Supply, we bring those decisions to one eco-conscious place. From detergent strips, to reusable bamboo nesting bowls, to refillable deodorant – here, the little things add up. And every time you shop, we make it easy for you to give 40% back to your cause of choice. Boon Supply brings communities together to dream big and get big results. Don’t see the school or organization you want to give your savings back to? You can easily set up a fundraiser and start sharing to instantly give back to your community.

Click here to learn more about Boon Supply and shop their collections! 

17. GroFive

No parent likes to buy shoes for their children every few months, and you don’t have to anymore! GroFive’s innovative design expands to fit all shapes and sizes, and you’ll be delighted to tell your young ones that because of GroFive’s 1:1 giving model, another kid somewhere in the world now has a pair too! You can even pick up their “Expandals” for the rest of the family – twinsies!

In their words…

The only footwear that GROWS with your child! After starting a nonprofit and giving our growing footwear to kids in need around the world, we redesigned our footwear for you and your family. We’re committed to thoughtfully designed, long lasting footwear. And every sale helps us get more footwear to kids around the world that need them most.

Use coupon code EWC15 to get 15% off your purchase at GroFive.com, plus FREE shipping!

18. Fazl

Here’s another thing for your loved one who is always cold. Warm their bones and their heart with some beautiful knit pieces by Fazl! Their line of luxurious knit socks, bags, hats, and mittens are ethically made by happy ladies in the Himalayas, and supporting their mission will inspire the joy of giving well beyond the holiday season.

In their words…

Every time you purchase from Fazl, you are helping to provide orphaned and destitute children in India with food, shelter, education, and clothing. What’s more, we give fair wages to women in need who hand-make every Fazl item.

We are committed to supporting orphanages in India that care for vulnerable children, and we dedicate 50% of our net profits to this cause. Our company grew out of a deep love for these homes and the sacred work they do. We also provide dignified work opportunities for artisans in need and all our products are handmade in the Himalayas by happy ladies. What’s not to love? So join the movement and Wear The Change you want to see in the world.

Get 15% off all of their socks, mittens and hats by using coupon code CIRCLE15 when you shop their website!

19. Happiness is an Option

I know, I said 18 companies! But we’ve added #19 to the list because it’s one of ours! Our founder, Dr. Lynda, recently published her first book! Happiness is an Option: Thriving – Instead of Surviving – In the Era of the Internet gives us four simple shifts that can change our digital lives forever and help us all realize that goodness can be viral too! It’s all about where we decide to give our attention. This is the perfect gift for anyone in your life who is feeling overwhelmed by the negativity and division we’re seeing in these times.

In our words…

You can have more joy, less fear, and a brighter future in the era of the internet. Happiness is an Option provides a blueprint for how your can thrive in these chaotic times, and better yet, you will learn why now is the time to usher in a new era! 

Dr. Lynda inspires us with stories from an enormous wave of goodness and progress well underway in a world that few people know about. It’s a discovery she calls the Conspiracy of Goodness™.

With four simple shifts–learned after decades of working alongside thought leaders and innovators who are changing the world–you can start seeing the other side of the story, the one left untold by social media and the 24-hour news cycle.

It’s still an amazing world.

This book will restore your hope for the future and give you control over your online life. Happiness IS an option!

Buy Dr. Lynda’s book to support EWC at HappierOption.com!

Bonus: The EWC Merch Store!

Last but not least, for the friend or family member in your life who needs a daily reminder that it’s still an amazing world, there’s the EWC merch store! We carry throw pillows, stickers, mugs, tote bags, t-shirts, notebooks, and zip pouches! Every purchase you make from our merch store goes towards helping us keep the lights on. So, thank you for your support and for proving that it’s still an amazing world.

You can find our merch store here! Every purchase goes towards helping us keep the lights on, so thank you for your support! 

*Wondering what the asterisks mean? We are an affiliate partner of all companies marked with them—Pura Vida Bracelets, Pela Case, and Bee’s Wrap! That means that if you purchase from those companies by clicking on the links we provide, EWC gets a small commission and you are supporting both great causes and Ever Widening Circles at the same time! For more information, see our affiliate disclosure here.
If you’re curious how else you can help media that matters right now, here are two more ways! The first is purchasing our items from this guide, including anything from the EWC Merch Store or our founder’s first book, Happiness is an Option. And the second way, if it strikes your fancy, is by donating directly to us. Every little bit helps! Thank you for supporting Ever Widening Circles, and for proving that it’s still an amazing world.

We hope you enjoyed this second edition of the Conspiracy of Goodness gift guide!

This holiday season will feel a little different than most for a lot of us, but there is one thing that will always be the same about the holidays: it is a time to remember to embrace the goodness in the world. Whether we’re giving what we can to help others, or being just a little kinder than we need to be, we can all be a part of the #ConspiracyofGoodness this year!

Please share this gift guide near and far—the ripple effect of that simple action is sure to go out in ever widening circles.

We wish you and your loved ones a very happy holiday season!


Liesl, Renee, Ellen, Sam & Dr. Lynda

Liesl Ulrich-Verderber

CEO of Ever Widening Circles, Founder of EWCed

Since 2015, Liesl has been a writer, editor, and is now the CEO at Ever Widening Circles. She is a life-long camera-toting traveler, a global story seeker, and an aspiring—but more often root-tripping—outdoor enthusiast. She can be found on Instagram @Liesl.UV