In the face of the most difficult time of his life, Arthur Cohen did something clever: he started making pickles. But these aren’t just any pickles. No, these briney cukes are on a mission to find a cure for ALS—the very disease that Arthur was diagnosed with. What if we all worked on finding the opportunity in the obstacles in our lives?

“We’re simply a great pickle trying to do some good,” says the about page of Pickals, the non-profit corporation that Arthur Cohen founded.

It’s a humble statement, but it really packs a punch. When we’re facing our hardest moments in life, what do we do? Really, there are two options: hide away and wait, or use the skills we have to try and change something.

This is the story of one person who chose the second option. And not only did they raise thousands of dollars towards a cure for a debilitating disease, but they brought humor and celebration along with them every step of the way. Arthur shows us just how easily we can each be a simple pickle trying to do some good.

“Until further notice, celebrate everything”

As you’ll soon see in the video, Arthur Cohen is a man known for being full of energy, with a knack for bringing a bit of humor and joy along with him everywhere. And while he couldn’t change the reality of his ALS diagnosis in 2014, he realized what he could do was make pickles (and then teach others to make pickles) to raise money to fund ALS research.

ALS, also known as Lou Gehrig’s disease or Amyotrophic lateral sclerosis if you’d like to get technical, affects the nervous system by killing the nerve cells. Over the course of 2-5 years, this weakens a person’s muscles and impacts their overall physical functions, like talking, walking, and eating. It can really affect anyone at any time, and there’s currently no cure.  1 (You may be familiar with Stephen Hawking, who was afflicted by this disease.)

As his disease progressed, Arthur Cohen’s pickle business took off, raising hundreds of thousands of dollars for research and patient care. 

In this film below, produced by Arthur’s daughter, Tess Cohen, and directed by Nastasya Popov, we hear a story of a man who turned the worst news of his life into a lasting legacy; inspiring those around him to do the same.

If you’d like to contribute a tax-deductible donation in memory of Arthur Cohen, directly to the ALS Therapy Development Institute (a non-profit biotech lab dedicated to finding a cure for ALS) through Pickals, click here!

They remind us on this page: “ALS is not an incurable disease, it’s an underfunded one!”

Head over to their website to learn more about the Pickals story, where you can get some, and the great organizations they’re raising money to support! You can also follow Pickals on social media—Facebook and Instagram—to stay up to date with what they’re up to.

When you’re in a pickle…

It doesn’t matter what we do, life will always find a way to throw a curveball in our path, seemingly out of nowhere. But that doesn’t mean we’ve lost control, at all. No, we still get to decide what we turn that obstacle into.

Arthur took his ALS diagnosis and made an impact. Combining it with something he loves, he gave himself and the people around him a way to get involved and navigate through the change happening in their lives. “Until further notice, celebrate everything,” Arthur said. It’s more than just a really great saying, it’s a reminder to look at what is awesome in your life; to focus on what you can do, and lean into it. Whatever that is for you, I hope you’re leaning.

These following stories of what other people are doing to handle life’s changes may give you some inspiration:

16 minutes

Aging Gracefully Alongside Your Loved Ones

What if love and laughter could replace some of the struggles we face as our loved ones age and their memories decline? Could we see them and ourselves in new ways? Here are some insights from caretakers who have found ways to bring their relationships to life with a little creativity.

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Traveling Back in Time through a Father’s Eyes

What places matter to you most? When was the last time you visited them? This father and son story gives us a few tips on how to navigate some of life's transitions by sharing the places that are most important to who we are.

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10 minutes

The Wild Potential of Embracing Our Limitations

What if embraced our limitations? What possibilities might we discover if we just owned them and let them force us to get creative. We might actually find possibilities we would never have discovered. Take a look at how remarkable this mindset can be!

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9 minutes

When Everything Seems Dark, Here’s How to Find Some Light

The next time you or someone you love faces a heartbreaking turn of events, there is a recipe for the resilience it takes to come out the other side of a loss with a remarkable sense of progress. Here's a story that gives us all the keys to unimagined possibilities!

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Stay open to new possibilities! You never know what your pickle is gonna be.

  • Sam

“No problem can be solved from the same level of consciousness that created it.” —Albert Einstein

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  1. “Amyotrophic Lateral Sclerosis (ALS) – Symptoms and Causes.” Mayo Clinic, 2018,
  2.  Nastasya Popov. “Pickle Man.” Vimeo, Nastasya Popov, 9 Dec. 2019, Accessed 19 Dec. 2019.

Sam has written and edited hundreds of articles since joining the EWC team in 2016. She writes about topics from the wonders of nature to the organizations changing the world and the simple joys in life! Outside of the EWC office, she’s a part-time printmaker, collector of knick-knacks, and taster of cheeses.