If somebody told you that you had access to millions of years of information that could help you live a happier, healthier life, what would you do?

As inhabitants of Earth, we are surrounded by remarkable species and natural processes that have evolved over the course of our planet’s long history. Over these millions of years, life has found its way into some pretty unique niches. Evolution has forced species to adapt in order to survive, a process that has found answers to almost every problem imaginable.

So, how do we leverage these millions of years of refinement to the best of our ability? This is where the fascinating field of biomimicry steps in.

What is biomimicry? The best way to see how this discipline can, and is, changing the landscape of our lives is to see it in action. To show us what all the fuss is about, and help unleash a little possibility, we found this great video from Vox, to get the discussion started!

Via: Vox 1

If we know that nature has this remarkable “problem solving” ability, why aren’t we harnessing it? Additionally, how might we turn to nature to help solve persistent problems? As a result, saving designers, scientists, engineers, and even the common person innumerable hours of trial and error.

For example, we face an endless array of complex problems from the future of travel, to keeping our waterways healthy and safe. All of these problems, in some way, have been solved by nature. We just have to know where to look.

As humans, it’s easy to think that we have all the answers. We are, after all, the ones consciously innovating, inventing, and building technologies. But, if we narrow our field of inspiration to only what was born of the human hand, we are entrapping ourselves in the limitations of our own creativity.

Stay beautiful & keep laughing!


Looking for more innovation?

We love featuring the innovators at the forefront of their fields here at Ever Widening Circles! If you want to dive into the insights that are changing the future, make sure to check out our innovation archive.

Innovation on EWC


  1. “The World Is Poorly Designed. But Copying Nature Helps.” YouTube. Vox, 09 Nov. 2017. Web. 15 Nov. 2017. <https://www.youtube.com/watch?v=iMtXqTmfta0>.

Liesl Ulrich-Verderber

CEO of Ever Widening Circles, Founder of EWCed

Since 2015, Liesl has been a writer, editor, and is now the CEO at Ever Widening Circles. She is a life-long camera-toting traveler, a global story seeker, and an aspiring—but more often root-tripping—outdoor enthusiast. She can be found on Instagram @Liesl.UV