Have you ever run into someone bursting with so much ingenuity and creativity that you know they have the potential to change the world?

Inventor Dominic Wilcox is one of these radical thinkers. He’s pushing us all beyond the limits of our expectation, into an incredible world of wonder and laughter.

Here’s but one example of his work:

Image: Jacob Tennet, Leah O'Connor and Martin Teall use Crane Head Cereal Serving Devices created by inventor Dominic Wilcox

Source: Independent

Today, while Ever Widening Circles (EWC) publishes away, the EWC team is at a remarkable ideas conference called PopTech. For three days we enjoy hearing thought leaders like Dominic Wilcox talk about their own efforts to reinvent normal. Today is a great day to celebrate people to look at the world with a wild sense of possibility.

(Not familiar with PopTech? Check out our recent article about it!)

So let’s get to reinventing normal!

Dominic Wilcox is doing the heavy lifting of proposing the preposterous, so the rest of the world is not so hemmed in by the practical.

Do you ever dream up a crazy idea and think, “Has anybody done that?” Chances are, Dominic Wilcox has.

He is an inventor, designer, and all-around creative genius when it comes to combining fun, innovation, and wonder. It’s hard to express just how incredible and inspiring his work is, but here is the video I saw that sent me on an hours-long rabbit hole into his website

How does he come up with these things?!

One of my favorite inventions is his Cereal Serving Head Crane (pictured above), and what a better way to introduce it to you than to watch Stephen Colbert make himself a little snack…

Okay, so it’s not the most practical way to make your breakfast, but it is probably one of the most fun!

Want to transform “practicality” into “wild possibility”?

Head over to Dominic’s blog, aptly named, Dominic Wilcox: Variations on Normal. Now, there’s another place to recharge your batteries after a stretch of CNN, FOX News or MSNBC overload.

Dominic Wilcox isn’t just about inventing things that make you look at the world in a different way, he is also inspiring others to go off in entirely novel directions. In that light, he has helped create a project called Inventors!

“The aims of the project are to inspire and encourage children to believe in the power of their imagination, find some great ideas and create some wonderful objects.” 3

Best of all, Dominic Wilcox has a great website full of incredible ideas that children have come up with like a “Ladybird Umbrella” or a “Shady Lamp.” The ideas range from the impractical to the ingenious and everything in between, but they are all incredible reminders of the power of children’s imaginations!

Dominic’s work and the work of the Inventors Project remind us that we still have a sense of child-like creativity within us! If we looked at the world as a place of endless possibility, how could we change the way we innovate?

Stay beautiful & keep laughing!


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Innovation on EWC


  1. “THE REINVENTION OF NORMAL.” Vimeo. Liam Saint-Pierre, 23 Mar. 2015. Web. 16 Feb. 2016. <https://vimeo.com/122959827>.
  2. “Dominic Wilcox’s Extremely Practical Cereal Crane.” YouTube. The Late Show with Stephen Colbert, 30 Sept. 2015. Web. 16 Feb. 2016. <https://www.youtube.com/watch?v=XhwoC5xpD0Y>.
  3. “About INVENTORS!” INVENTORS Project. Inventors!, 07 Jan. 2016. Web. 16 Feb. 2016. <http://inventorsproject.co.uk/about/>.

Liesl Ulrich-Verderber

CEO of Ever Widening Circles, Founder of EWCed

Since 2015, Liesl has been a writer, editor, and is now the CEO at Ever Widening Circles. She is a life-long camera-toting traveler, a global story seeker, and an aspiring—but more often root-tripping—outdoor enthusiast. She can be found on Instagram @Liesl.UV