There are musicians who make music, and musicians who make moments: unforgettable kaleidoscopes of sound and visuals that form a historical backdrop for our times.

The band OK Go is certainly doing that now, with an enormous stable of video productions set to their songs. Their music videos are somehow more clever than most, by a long shot. They use the best in videography and contemporary artistic license to create pieces that would fascinate, even with the sound turned down!

No matter your taste in music, it would be hard to deny the compelling, brilliant wonder of the videos made by the band OK Go.  Have you seen their work in a zero gravity airplane, or with the enormous Rube Goldberg Machine?

Their music videos are mesmerizing and such clever use of what is possible that they point the way to great things for creative people who follow and then branch outward from OK Go’s starting point.

Just take a look at this bit of extraordinary vision:

Via: OK Go 1

You heard someone in the earliest part of the video asking, “Let me know when it’s safe?”  I suspect that safety is a relative term when working with people this far out on the edges of creative expression.

They are artists and innovators in every sense of those words. Check out OK Go’s many amazing YouTube videos, and keep their example in mind the next time you have to do something ordinary, that might be made even better by a little of the unexpected!

To see that Zero Gravity video (just as compelling as the one we shared today) check out this article!

7 minutes

Ok Go Does it Again!

You may have seen Ok Go's new viral music video filmed in zero gravity, but today EWC does what we do best: we bring you a behind the scenes look at how the video was made, and the science behind the wonder!

Read More

Meanwhile stay open, curious and optimistic!

~ Dr. Lynda

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Notes:

  1. “OK Go – The One Moment – Official Video.” YouTube. OK Go, 24 Nov. 2016. Web. 29 Jan. 2017. <https://www.youtube.com/watch?v=QvW61K2s0tA>.

Dr. Lynda is a dentist, artist, global traveler, and philanthropist who looks for potential and shares it with the world.