Ever wondered what it would look like to pop balloons filled with paint in zero gravity?

A few weeks ago the band Ok Go once again blew away the internet with another viral music video, this time for their song “Upside Down & Inside Out.” The band is known for their truly incredible music videos, and their latest video, shot in zero gravity (in one take) is, to say the least, amazing. What creative people!


If you are anything like me, you sat through that video thinking “how did they do that?” This is an excellent question, and actually why I waited until the fervor of the video’s release was over to write this article. For most of their bigger videos, OK Go puts out a “how it’s made” style video, and this one does not disappoint! This video has truly turned us at EWC on to OK Go – their content is creative and innovative to the max!

Via: OK Go 2

Okay, so now we know how they did it, but how is it even possible to experience zero gravity here on Earth, and what exactly is parabolic flight anyway?

For the answer, we turn to YouTube’s Physics Girl, another channel EWC truly loves!

So, there you have the hard science behind the video! (You probably never thought you would learn a little bit of General Relativity from a viral music video did you?)

I want to leave you today with a fun look at the incredibly hard work (and pitfalls) that went into the choreography of this music video, also from OK Go’s incredible YouTube channel.

Via: OK Go 4

Here’s another music video that plays with gravity in an incredible way!

5 minutes

Beyonce and Free Diving Create Music Video Wonder

What happens when Beyonce's vocals team up with a mind bending underwater music video?

Read More

Stay beautiful & keep laughing!


Want to see more positive news, fun, or insights?

Head to our homepage to check out our latest articles, circles, and archives! Even better, subscribe below to receive the latest from EWC right to your inbox!

Or just scroll down to the bottom of this page where you’ll find a few more incredible articles from like this one!



  1. “OK Go – Upside Down & Inside Out.” YouTube. OKGoVEVO, 13 Feb. 2016. Web. 02 Mar. 2016. <https://www.youtube.com/watch?v=LWGJA9i18Co>.
  2. “OK Go – Upside Down & Inside Out: Behind the Scenes – How We Did It.”YouTube. OK Go, 17 Feb. 2016. Web. 02 Mar. 2016. <https://www.youtube.com/watch?v=pnTqZ68fI7Q>.
  3. “The Physics of Weightless Flight Ft Emily Calandrelli.” YouTube. Physics Girl, 9 Sept. 2014. Web. 02 Mar. 2016. <https://www.youtube.com/watch?v=7v-viGyoZAU>.
  4. “OK Go – Upside Down & Inside Out – Behind the Scenes: Thunderdome Reel.” YouTube. OK Go, 23 Feb. 2016. Web. 02 Mar. 2016. <https://www.youtube.com/watch?v=WJCgfi9uAts>.

Liesl Ulrich-Verderber

CEO of Ever Widening Circles, Founder of EWCed

Since 2015, Liesl has been a writer, editor, and is now the CEO at Ever Widening Circles. She is a life-long camera-toting traveler, a global story seeker, and an aspiring—but more often root-tripping—outdoor enthusiast. She can be found on Instagram @Liesl.UV