We’re going to have some fun today with a subject that totally irritates most of us: advertising.
Wait, wait! Things are changing, slowly but surely. And they sure are getting a lot more fun and interesting.
Have you tried reading from the best news sites on the web lately, or looked at the websites of most of the world’s major magazines? How about the new popups all over YouTube that have the hidden exit “X” so you inevitably drop into a few of those with teeth gnashing?
The scale of interruptions by advertising on the web is mind-boggling! (Something we will never do to you here on EWC, but more about that later.)
But happily, it doesn’t have to be like that! And today, we salute a few companies that tried harder and hit some home runs from an entertaining point of view. We need to reward this kind of genius.
Maybe we can support business and industry that expands us while advertising to us if we had more advertising like the following pieces.
[EWC has no vested interest in any of the companies we chose to feature here today. We just want to applaud positive innovation in every field. Hats off to these companies!]
Now take a look at our first example, from Honda, of advertising that “expands us” a little, instead of interrupting:
I might just have to take a look at that car when I am in that market again! How about that!? Creativity might sell!
And how about taking a look at this Volkswagon advertisement from Michael Reissinger. It incorporates the idea of childhood fascination and uses it to engage us in a bit of wonder:
And lastly, I don’t know if I’ll ever forget this one from the Sussex Safer Roads Partnership. What an unforgettably powerful visual image by the end? I’m a better person for having seen this one.
See what you think:
Seat belts please, for everyone who has people who care about them!
So we pose the questions: Can advertising be a more positive part of our lives? Can it improve our habits and make sure we know about great things? Of course it can.
Can advertising turn into something more like “goodwill support” for a project like ours whose only agenda is to make the world a better place?
You’ll notice we have no annoying sponsorships. Some think we are foolish to ignore the potential for advertising here on everwideningcircles.com, but we have a broader vision: We can imagine building a global community that is independent of classic advertising. We are waiting for a sponsor who shares our vision of hopeful progress and wants to be featured tastefully on this site on the right sidebar, only for the goodwill it conveys about their own goals.
So that’s our positive take on the possibilities of advertising folks! Remember that everyone is counting your clicks these days. Only click on the things you want more of!
Meanwhile, stay open, curious and hopeful. Today’s videos leave me that way!
~ Dr. Lynda
WANT TO SEE MORE POSITIVE NEWS, FUN, OR INSIGHTS?
Or just scroll down to the bottom of this page where you’ll find a few more incredible articles like this one!
Did the innovation in this article catch your eye? We have a bunch of other articles exploring innovators and their amazing creations and ideas. Check them out by clicking on the button below!
- “New Honda Civic Advert: ‘Up’ (Full Version).” YouTube, HondaVideo, 25 Feb. 2017, www.youtube.com/watch?v=uiUXLWQH2U4. ↩
- VW Phaeton: “Galanty Show” Dir. Michael Reissinger. Vimeo. Volkswagon, 7 Jan. 2009. Web. 15 Oct. 2015. <https://vimeo.com/2753051>. ↩
- Alexander, Sarah, Daniel Cox, and Sussex Safer Roads Partnership. “Embrace Life – Always Wear Your Seat Belt.” YouTube. SussexSaferRoads, 29 Jan. 2010. Web. 15 Oct. 2015. <https://www.youtube.com/watch?v=h-8PBx7isoM>. ↩