The VW Fun Theory: Behavior that suggests we are hardwired for fun!


Here’s a Flashback Friday of sorts that harkens to EWC Creative Director Liesl’s favorite quote:

 “Laughter is the shortest distance between two people -Victor Borge”


Are we hardwired for fun?

I think so! In fact, I think this may be something primal.

Image: Fun Inflatable bridge/pool

Source: Inhabitat

You can watch any group of 11-year-old boys, hanging out, anywhere in the world and see their impulse to make some fun out of anything in their surroundings. How about the groups that form around having fun like The Red Hat Society, or Flash Mob innovators? We can feel the impulse for fun in others.

So today, we celebrate what happens when designers and engineers are charged with the task of getting us all to do the right thing. They can force us to comply with their designs, or they can inspire us to do their bidding, by making things so fun we can’t resist!

There is an initiative supported by Volkswagen called “Fun Theory”. Here’s what they say about themselves:

“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.” 1

Let’s get to it! Enjoy these mind-bending ways these design engineers from the awesome channel, The Fun Theory, are making form and function serve the world better.

Speed Camera Lottery

Via: 2

The World’s Deepest Bin

Via: 3

Empty Bottle Arcade

Via: 4

The Shopping Carts

Via: 5

Funny Bridge

Via: 6

Terrific fun!

Now, why can’t we make lawn mowing, grocery shopping, dental visits, and trips to the DMV more fun?

So as you move on through your day today, give some thought to the things you ought to do, but don’t… and imagine how better design could inspire you!

In the meanwhile, stay open, stay curious and stay hopeful!

~Dr. Lynda

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  1. “The Fun Theory.” The Fun Theory. Volkswagon, n.d. Web. 17 Sept. 2015. <>.
  2. “The Speed Camera Lottery – The Fun Theory.” YouTube. Rolighetsteorin, 12 Nov. 2010. Web. 05 Oct. 2015. <>. 7

Piano Stairs

Via: 8“Piano Stairs.” The Fun Theory. Volkswagon, 7 Oct. 2009. Web. 11 Sept. 2015. <>.
  • The World’s Deepest Bin. The Fun Theory. Volkswagon, 7 Oct. 20. Web. 11 Sept. 2015. <>.
  • “Empty Bottle Arcade.” The Fun Theory. Volkswagon, 7 Oct. 2009. Web. 11 Sept. 2015. <>.
  • “VW Fun Theory The Shopping Carts.” The Fun Theory. Volkswagon, 8 Apr. 2011. Web. 11 Sept. 2015. <>.
  • “Fun Theory: Funny Bridge.” The Fun Theory. Volkswagon, 29 Oct. 2012. Web. 11 Sept. 2015. <>.
  • Dr. Lynda is a dentist, artist, global traveler, and philanthropist who looks for potential and shares it with the world. Hear her latest conversations with thought leaders on the Conspiracy of Goodness Podcast--new episodes every Wednesday!