The VW Fun Theory: Behavior that suggests we are hardwired for fun!
Here’s a Flashback Friday of sorts that harkens to EWC Creative Director Liesl’s favorite quote:
“Laughter is the shortest distance between two people -Victor Borge”
I think so! In fact, I think this may be something primal.
You can watch any group of 11-year-old boys, hanging out, anywhere in the world and see their impulse to make some fun out of anything in their surroundings. How about the groups that form around having fun like The Red Hat Society, or Flash Mob innovators? We can feel the impulse for fun in others.
So today, we celebrate what happens when designers and engineers are charged with the task of getting us all to do the right thing. They can force us to comply with their designs, or they can inspire us to do their bidding, by making things so fun we can’t resist!
There is an initiative supported by Volkswagen called “Fun Theory”. Here’s what they say about themselves:
“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.” 1
Speed Camera Lottery
The World’s Deepest Bin
Empty Bottle Arcade
The Shopping Carts
Now, why can’t we make lawn mowing, grocery shopping, dental visits, and trips to the DMV more fun?
So as you move on through your day today, give some thought to the things you ought to do, but don’t… and imagine how better design could inspire you!
In the meanwhile, stay open, stay curious and stay hopeful!
Are you finding that the recent news media exhausts and depresses you?
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Hop on over to our homepage to check out our latest articles, circles, and archives to put a little pep in your step today! Or, simply scroll down this page to find a few more incredible articles related to this one!
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- “The Fun Theory.” The Fun Theory. Volkswagon, n.d. Web. 17 Sept. 2015. <http://www.thefuntheory.com/>. ↩
- “The Speed Camera Lottery – The Fun Theory.” YouTube. Rolighetsteorin, 12 Nov. 2010. Web. 05 Oct. 2015. <https://www.youtube.com/watch?v=iynzHWwJXaA&feature=youtu.be>. 7